Our Services

Advisory Service

Cellspan Global provides strategic advice to its clients, particularly where they are contemplating the creation of new products, services or businesses across Indian market. We offer advice in 6 areas:

  • Market Structure and Dynamics
  • Strategy and Positioning
  • Competitive Environment
  • Technology Strategy
  • Creation of new Products and Services
  • Go-to-Market Strategy

Our advice builds on research done by our internal and strategic partner teams, market models we have developed internally, and the skills, knowledge and experience of our team. In particular, we take pride in our ability to synthesize innovative new approaches for our clients to build their businesses in Indian market.

Practical Execution

CellSpan GLobal takes a very hands-on approach to business-building, working in close partnership with clients to build out businesses quickly. Our Core Team and Resident Business Builders all have significant operational experience in key functional areas across many sectors, and can play different roles as required.

Our current and past roles range from mentoring executives to taking on key functional responsibilities in the client's business. In our experience, the key areas where our clients seek out our practical execution expertise are:

Product & Service Positioning and Packaging

Many businesses face the challenge of packaging their technologies into a product or service that will appeal to their customers. We have deep experience of doing this for products and services aimed at both consumers and business users.

Business Model Development and Refinement

The success or failure of many technology businesses increasingly depends on executing the right buisness model. Our team has experience of applying many different models in business-to-consumer and business-to-business markets, including advertising-based and software-as-a-service models.

Channel and Sales Development

Identifying and developing the best distribution channels is often the key to delivering revenues on time. We work closely with our clients to do this and build sales pipelines.