The key to building successful new global technology businesses is to understand and deploy the key innovations which deliver competitive advantage across international markets. While analytical skills are important for problem solving, the crucial missing skill is often the ability to synthesize new solutions. Technology businesses often find it difficult to match the technology promise versus market need.
Internationalisation adds another aspect to this challenge that many technology businesses struggle to overcome. Our approach of building global technology businesses is based on 3 key components:
We work very closely with our clients to understand and shape solutions, including seconding our people onto client teams. This unique approach provides us with key insights into the challenges that our clients face on a day-to-day basis and help us innovate across products, services and business models to address those challenges.
We deploy small teams of highly experienced and motivated individuals with deep knowledge and key market relationships, ensuring that our clients benefit from their involvement. As a result, our clients have direct access to expertise within the business building team.
We have a flexible and pragmatic approach to the way we charge for our services. We typically agree an appropriate mix of fees, success-based payments and equity stakes in the new businesses we help to build. This relative mix is usually a function of the size of the client, the size of the opportunity and the level of available financial investment.